What is augmented reality (AR)?

by | Jun 8, 2021

Augmented reality (AR) is the technology that allows us to add virtual elements to the real world that surrounds us, with devices such as our telephones; thus achieving a mix between the digital and the real.

Thanks to this technology, visual information can be added to reality. It allows creating all kinds of interactive experiences: for example, 3D product catalogs, virtual clothing changing rooms, video games, 3D plans, among others (Innovae, n.d.).

What are the characteristics of augmented reality?

This technology has high potential, it is gradually becoming one of the main weapons of innovation for the coming years, according to Neosentec (2019), some of its characteristics are the following:

  • Combination of the real world and the virtual world: Thanks to this technology we can interact in the real world with elements of the virtual world.
  • Interactive in real time: A movement, a change, a response made by the user; it has an immediate result in the scene created with augmented reality.
  • It depends on the context: The information included is directly related to the information we see with our own eyes. In this way, we can see the real environment with the added information provided by the AR.
  • Use the three dimensions: The information is always shown in perspective, giving the feeling that it acquires the physical capacity of the environment.

Types of augmented reality

There are four types of augmented reality and they are differentiated according to the way in which the content is integrated into the experience. Each type of AR has its peculiarities that make them more or less suitable for each solution.

1. Augmented reality without markers

This type of AR is different from the rest in that a detailed 3D model of an actual location must first be created. Within that 3D model, the AR content can be positioned with high precision.

2.Augmented reality through tangible objects

This type of technology is not sensitive to the environment but uses concrete objects to activate and display the visual element. It is necessary to have much more powerful mobiles or machines for technology to work properly.

3. Augmented reality by geolocation

This AR creates location-based experiences, generally used outdoors. The device combines the information offered by the GPS and the data downloaded from the internet. A clear example of this technology is the famous Pokemon Go, which invited its users to go abroad and look for the characters in the series.

4. Augmented reality with markers or images

This type of AR uses markers or images based on position, when they are recognized by a certain software; In other words, there is an image, you place your device on it at a certain distance and the visual element is generated.

Without a doubt, virtual reality is a strong tool for companies that has managed to cause an innovative impact, giving us the ability to superimpose the virtual in the real world.

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